Because of the digitalization of our society, it has become very important that lawyers, most importantly the law firms, to focus their attention on having a strong online presence. In this article, we will provide some tips on how to properly market lawyers and law firm websites.
Build your firm’s brand
As a law firm or a lawyer, your services is your brand. One of the most forgotten aspects of marketing a website in any industry is branding. It is also one of the most important factors in any marketing. In fact, according to reports, more or less 80% of all traffic that is passing through law firm websites are in the biographies of certain lawyers.
To help maximize its effect, it is imperative for every attorney in a law firm to maintain their online presence. It will not only help market their services, but it will also help the firm they are working in to gain their needed online presence. On every biography page, a good Call-To-Action should be used to encourage communications between the client and the law firm’s attorney. Email Addresses, physical address, phone numbers as well as credentials should be promoted properly.
Do some needed research
When you are marketing an attorney or a law firm’s website, it is necessary to do thorough research. From audiences and keywords to competition and social media statistics, proper research can help you devise a great plan for your online campaign. For example, if you are running a law firm in New Jersey, you have to do local research about all the important factors that can affect your firm. Every place is different, you need to remember that.
Maximize the video’s potential
Law firms sometimes use video to market their company and its services. The world’s biggest and most popular search engine, Google, owns the second largest search engine in the world and the most popular video streaming site, YouTube.
For this reason, Google ranks the page with video content a lot higher than those sites with no video content. For law firms, most experts recommend that they create a YouTube channel that lets them share a series of videos that are relevant to their services and to the area of their expertise.
Optimize your sites
SEO or Search Engine Optimization has become very important to every site’s overall Google ranking. But SEO is more than keywords and regular content posts. Optimizing a website means it runs perfectly and loads without any problems, whatever browser your viewers are using.
In fact, more or less 50% or half of all internet users expect the page they are viewing to load in less than five seconds. Sites that will take more than six seconds to load usually see a 10% reduction in website traffic and a 7% reduction when it comes to traffic conversion every second. Click here to know more about Search Egine Optimization.
A website that is mobile-friendly is a must
From desktop computers to mobile phones, your site needs to be good enough to adjust to the device, the browser as well as the size of the screen. Thanks to the advancement in technology, people can now access the internet and various social media websites from their mobile phones or tablets without any problems.
Smaller screens from smartphones and tablets do not negate the need to easy-to-read and clear content. You need to pay attention to your website’s background over text colors, font size and styles as well as its scalability.